If you haven’t already seen my previous blog on how to market yourself as a tutor please do read that one first before this one. However, if you have digested all of that information, then let me give you some effective promotional activities that tutors can do on a small budget.
1. Get Your Timing Right
You may already know that some tutoring is seasonal. There can be slow months and incredibly busy months. So when you market yourself as a tutor you need to get your timing right. Think about timing your marketing to revolve around exam dates like SATs, GCSEs or entrance exams, when tutors are at their busiest.
2. Make Sure You’re Easy to Find
The best thing you can do is make your tutoring business easy for your students to find. Generate an online presence by using online directories, for example, School Guide, which is free for The Tutors’ Association (TTA) members to advertise with.
It is also really easy and free to create a business page on Facebook. You can take your publicity further on Facebook and even use paid advertising. Before you pay for advertising, be sure to set yourself an objective. Do you want more page likes? Do you want more people to sign up for a trial lesson?
For as little as £5 per week you can put an advert in local newspapers. You can also advertise in free community directories. You’ll need to write at least 200 words selling your amazing tutorials and some great photos of yourself. Finally, you can sign up for a free ‘My Business’ page with Google and then direct traffic to your tutoring website.
3. Be creative
This may be good news for arty tutors! Design a simple poster and put it up in a school or university. Try to make people laugh or get their attention with a pun in your poster. Good news for the not-so-arty tutors is that it doesn’t need to be anything fancy. When you market yourself, short and simple should do the trick.
Another top tip that will take a little bit more time and effort is to create a short video of yourself. Videos will give potential students a taster of your teaching style and lesson content. You can then share these videos on your Facebook page and on your website. If you don’t feel up for any of this creative stuff, then agencies can do advertising for you, but they will take a commission.
4. Spread the word
As I mentioned in part one of this blog series, word of mouth is very important so think about offering a referral service. For example, offer a free hour to the student or parent (whoever is paying) if they refer you to another student. You can take this even further and offer a scheme to students where once they have completed four lessons with you they can earn £25 of shopping vouchers if they refer someone who also stays on for four lessons.
Get your students to think about referring by producing targeted learning resources with your contact details on. When students print and share these materials with their friends, they will know that they came from you. Students are less secretive about the fact that they have a tutor these days and may be happy to promote you to their friends.
It’s our job as tutors as an industry to say that there’s no shame in tutoring. Tutoring is an aspirational product, which is not about ‘failing’ but it’s about wanting to get more out of your education.
5. Get some testimonials
What are testimonials I hear you ask? These are case studies of students you have supported, including a summary of what you helped them with and what the outcome was. You need to include the subject they studied, the level and the result the student achieved. Don’t reveal your client’s full name or address unless they are happy for you to do so. You should include testimonials on your tutoring CV, which can be up to four pages long. You can send this to agencies even if it’s not requested.
Use Trustpilot for your personal website and ask for feedback on results day when students get their grades. It can be useful to promote your testimonials every month on social media like LinkedIn, Facebook and Instagram. This will help you stand out from the crowd by offering social proof that you are good at what you do and can lead to referrals. Having difficulty getting testimonials? Keep asking. It can take as many as six emails but it’s worth it because they are powerful.
Testimonials are not only good for your marketing, they are also great for you personally because they remind you that you are doing an excellent job.
6. Join The Tutors’ Association
All of the information in these two blogs was gained from attending an online webinar with The Tutors’ Association (TTA). For more info on upcoming webinars from the guys at The Tutors’ Association, you can check out their events page. You can become a (TTA) member from just £99 per year for an individual and get access to these monthly webinars for free and a stack of other benefits!
If you’d like to read more content from me, please do check out my website Smart Online Tutoring for more information about how you can make to most of online tuition.
Thinking about becoming a private tutor? The Profs is here to help. Get in touch with our friendly team and we’ll help you to find the best students for your subject.