How to Market Yourself as a Tutor

This blog is the first of two parts where I’ll reveal some tips for how to market yourself as a tutor. If you’re just starting your own tutoring business, be sure to check out a previous blog from The Profs about how to get started as an online tutor.

I’ve been an online tutor for more than six years now and I love it, but sometimes it used to make me feel like this:

Like a lone wolf howling in the wilderness...

If you already tutor from home, can you relate to this feeling of loneliness? If you are thinking of making the move to tutoring online, do you worry it will be isolating? Well I’m here to tell you that you have no reason to fear.

That’s because now I feel like this:

A community of online tutors working together!

So what’s changed? I’ve started to attend live webinars for tutors, which are hosted by The Tutors’ Association.

Never heard of The Tutors’ Association? It’s a community of tutors who share information and experiences. You can also benefit from discounted resources and swap loneliness for valuable conversations with like-minded professionals. As a member of The Tutors’ Association (TTA), I not only get access to cool things like discounted tutoring insurance and free legal help, but starting this month I can now take advantage of my new favourite benefit: interactive online webinars.

The good news is that their webinars are free for TTA members.

The most recent webinar was a Q&A session for tutors on the topic of how to market yourself as a tutor and grow your student numbers. The hosts were TTA board directors and members Ambika Pindoria, Adam Muckle and The Profs very own Richard Evans.

With a combined experience of over 35 years in the tutoring business, there was a ton of useful information shared. Here are my highlights from their latest webinar so you can get a taste of what you’re missing:

1. Don’t Do it Alone

As an online tutor you don't need to do everything on your own

One of the first steps you can take when you decide to market yourself as a tutor is to get in contact with tuition companies. There are many out there and you have to get a feel for which one suits you. The Profs specialises in higher education tuition (but offers tuition at all levels) so get in touch if this is an area you are interested in pursuing. Try to find an agency that works for you and will fill in the gaps in your schedule. Don’t be afraid to call them directly so that they know you are serious about a career in tutoring.

2. Provide Excellent Customer Service

Market yourself as a tutor by showing your clients the care and attention they need to succeed!

You also need to make sure that you are doing your best with your current students. One of the best ways of marketing yourself as a tutor is by word of mouth, so make sure that your current students are happy and talking to other people about how happy they are. A happy student could stay with you for years. Before you take on a student, you could give them a free 15 minute chat to get to know them and identify one topic that you could really help them with.

Make the extra effort to build a rapport with your current students and speak to them or their parents about problems during your lessons. Your main aim should be to provide excellent customer service. Tutors are in the service industry, so if you provide outstanding tuition, your reputation and business will grow. This will increase the longevity of your tutoring business and reduce your marketing costs overall.

3. Get Out There!

How to market yourself as a tutor? Come to The Tutors' Association Conference

Finally, as a tutor trying get your name known, you need to get out there as much as possible. Identify your unique selling point and be sure to share your story. You never know who might be looking for a tutor. Joining tutoring groups on Facebook and LinkedIn is a great, free way to find other tutors and job opportunities. Get a tutoring website, even if it is just four pages explaining what support you offer. It is absolutely essential to have one. The Tutors’ Association also runs a national tutoring conference, which is a great opportunity to meet individuals and corporate tutoring agencies to build your network. Around 200 tutors came to the conference last year. In 2018, the conference will be held in October half term again. Check out TTA’s website for more details!

This is a two-part blog on how to increase your student numbers as a self-employed tutor. Be sure to read my next blog, How to Market Yourself as a Tutor – Part Two. In that blog I go into more detail about marketing methods that can be used to grow your tutoring business.

If you’re a new tutor looking for support why not get in touch with The Profs?

Contact The Profs